Blog Post

The Italian Job!

  • by Nick Scott
  • 08 Mar, 2019

So how did we end up drinking fizzy red wine together in the sunshine in February Fletch?


It’s a long way from Newark, Hexham and Twickenham to Colorno.  But in rugby, the friendships, the characters and the soul of the game are the same wherever you are.  The Principles of the Game are the same, the same problems are there to be solved – what is fascinating is how different cultures find different solutions.

I arrived at Colorno as DoR (speaking little Italian) in September.  The warmth of the welcome and the passion for rugby was incredible.  My job is DoR from the U6 team (who play full contact by the way) through to our Serie A mens team and our Serie A women’s team, 8 of whom are part of the Italy team taking the 6 Nations 2019 by storm.

The environment, the coaches and the players have embraced a change in approach and I felt it was time to introduce them to the next level of the project by inviting Fletch.  To quote the Italian Job film, he was “only supposed to blow the bloody doors off” but instead he blew their minds…..

Dinner in our excellent clubhouse restaurant on Wednesday night and we made a plan.  Fletch worked hard with the U18s and the women’s team on the Thursday, then U14, U16, U18 and senior team on the Friday.  An advantage for rugby in Italy is that they finish school at 1300 every day, so the players are available to train most afternoons. We have 10 mini buses with a team of drivers who pick the kids up from home in the afternoons. The feedback from Fletch was reassuring and helped me focus on our next steps.  He confirmed that skill levels here are high; physicality is good – indeed 3 of our U18 squad missed by the Academies here would, in his opinion, get into an RFU Academy. But…….decision making under pressure, and the creativity to “beat the game” still needs work.

We discussed this at length (usually over a glass).  Within 50 miles of where we were sat, the world’s most creative energy has been at work. In the car industry, Ferrari, Maserati, Lamborghini, Bugatti are all here.  In Milan the world’s most creative fashion houses flourish.  Parma, our city, is the only UNESCO world heritage site for Gastronomy – yet sport is organized and risk averse.  How do we give players and coaches “permission” to be different?  

On the Saturday (after a sensational Argentine barbecue on Friday night) Fletch held a full day of Coach Development for coaches from all over Italy.  Around 60 coaches heard the Magic Academy message and it would be my observation that there was real learning and a real impact on each of them.  I have been to many many similar sessions – running them, delivering them – and often come away with a slight sense of cynicism.  I see lots of nodding heads but in England there has been too often a sense that “yes, we already do this…..heard it before….it wont work in our situation”.  Here there was a sense of excitement, a sense of “Why have we not done this before and we cannot wait to try it”.

One of the most powerful moments came when Fletch worked with the U16 players during the Coach Education session.  One or two coaches came out with the old excuse “Yes, but these are a highly skilled bunch of players”.  A coach from Modena responded by saying that his club had played against this group in early October, and beat them easily.  He was utterly amazed by the transformation since then, given the way Colorno coaches had moved the group on using a different approach.

On the Saturday evening the club organized the 6 Nations women’s game in Parma.  And what a glimpse of how good rugby could be!  The movement of the ball to space was outstanding; the intent to play stunning; and the result history making for Italy.  The crowd were Italian and noisy…..and the post match banquet did not start until 12.30am….Fletch said he had had earlier breakfasts than when we finished the sixth course.

Did Fletch and the Magic Academy leave a legacy here? Without doubt.  Doors have been opened, coaches start to see what the game could look like.  It is all about momentum now, keeping pushing, influencing, persuading and giving permission.  The game can be great here.  I see negativity about Italian inclusion in the 6 Nations etc, but it all mis understands what the game can be.  It can either be a monochrome Anglo Saxon game enlivened by the spirit of the Fijians, Samoans and Tongan; or it can foster and encourage Latin creativity and discover a new element.  Rugby is a small sport in Italy, overshadowed by the big sports – Volleyball, Basketball and Water Polo.  If Rugby in Italy can unlock its creativity, the athletes from those other sports where Italy leads the world (I didn’t mention Calcio!) then who knows what could happen

The Magic Academy approach might be the key….thanks Fletch!

by The Magic Stig 29 Oct, 2020
The Magic Academy team up with Core37
by PH715909 31 Jul, 2020
We have used the wisdom of an array of coaches including some of the games top rockstars to pull together over 140 cards with their best games, practices, challenges, scenarios, concepts and coaching hints.

Coaches contributing include Stuart Lancaster, Eddie Jones, Giselle Mather, Jared Payne, Geoff Parling, Danielle 'Nolli' Waterman, Ian Peel & Joe El Abd to name but a few!

Making the most of their lockdown experience, Rusty and Fletch between podcasts and webinars have designed this latest resource to support Wizards in developing skilful adaptable players and teams. The tactical content will centre around challenges based on Scrum, Lineout, Transition, Attack, Defence, Kick Off, and Huddles.

With the cards themed around 'tactical', Vanessa at Fuzzbox Design has rocked it with a new look and new feel to the Cards .We have maintained the 'never tear' material so that they are completely weather-proof (Stig has tested them in the washing machine).

We know coaches are going to love these and have made them available for pre order now with expected delivery from September

Order yours now by visiting the online store here

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Some really cool feedback on Rusty's experiences with his visit to Edmonton, Canada. 

Canada, we loved you, the whole experience was emotional!!!

1. What was the most challenging part of training?
- For me the most challenging part was my personal challenges given to me by the coach (I.e. you can only walk/have to make 3 passes) - im not used to having an individual goal given to me for a game while also havig to work as a team and do something I don't normally do!
- The most challenging part of training was keeping my focus off the ball during play time at moments to figure out how the other team was trying to win.
- Noticing what the other team is doing. I want to work on looking up and manipulating defence. It's not one of my strengths, so I found looking for the 'visual cues' (ie defence walking/blitzing) was a challenging part of training, BUT A GREAT WAY TO REMIND US TO BE AWARE. A good challenge to enforce mindfulness, and I felt like I improved as the training went on.
- Executing one thing after making the decision that that was how you were going “win” the game. The way we played changed completely and was only focused on doing that specific thing. Especially for my team we didn’t choose offloads or switches but crossfield kicks and grubbers. Our playing format changed completely to cater to that.
-knowing you were being watched by a huge number of coaches was intimidating.
 - For me the most challenging part of training was all the layers Rusty added to the play (like the barriers for communication or things the other team would be doing) and how we were forced to figure things out on the go and adapt to that

2. If you could pass on one thing you learned to a coach what would it be?
- ASK your athletes what they want, don't assume that as a coach you always know better than us; involve us in decisions, rules, games, training ideas etc.
- I would pass on that coaches should have fun too, set a good mood and lessen the stress that players or themselves might have. I.e joke telling.
- Complicated is ok!! I think coaches sometimes get stuck in their ways and play the same games and mentally put limitations on their players. They might think that we can't do something, so they don't even want to attempt it. Failure is good and creating new games and drills to challenge our mental game is important!
- Let people have another chance at their attempt; especially if they tried something difficult or new.
- To mix things up in practice with those little challenges. I really enjoyed those.
- Something I'd pass on to coaches would be the fishbowl skills session he brought up because I think that is something that would be beneficial on any team (especially when learning to play the sport) to be able to work on individual skills in a smaller/ more personal setting


3. What was your favorite moment during training?
- Laughing with my team; asking what their goals were and trying to see if we could make it work and when we messed up just laughing about it
- My favourite moment was when he would make jokes and try to involve everyone in his conversation and play.
- Hearing what different coaches pay attention to. (i.e. How many times we laughed in a training<--love that), I also enjoyed being able to try new things in training like kicking!! Forwards get in trouble even when it's just for fun. A lot of skills have been categorized as important for certain positions rather than ALL POSITIONS, so it was nice to break the barriers and just play.
- I liked the incorporation of mini challenges between the games.
-watching the kids get to attempt different challenges rusty gave them.
- Favorite moment would be the mini scrum against Courtney because it was so spontaneous and will probably never happen again haha

4. Any last comments?
- What a cool experience! It's a nice change to play all these games and have opportunities to just try something and see what happens. Thank you!
- n/a
- GREAT COACHING EXPERIENCE. I learned a lot in the hour we trained, and most importantly had great fun with high intensity rugby! Thanks again Rusty!!
- Giving the players the opportunity to try new things was great. Rusty talked about forwards not being allowed to kick and it was very fun to be able to experiment with kicking.
- super fun training session!!
- Overall, I had fun in the session and although it was challenging, I thought it was really beneficial to just be put in that environment where Rusty would challenge us to try new things and I think his perspective as a coach was really refreshing and constructive
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